The energy and utilities market is becoming increasingly disrupted by new entrants and evolving customer expectations. A differentiated customer experience and maintained brand promise can drive loyalty, reduce churn, and reduce costs to serve.

MaaS is a pre-built model identifying the actionable topics that concern customers via any data source e.g. social media, CRM or surveys. Beyond conventional text analytics, it captures intents such as churn, loyalty and advocacy, and provides root causes of these so that you can focus on getting right the things that matter most to your customers and optimizing the cost to serve them.

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