Telcos are are under pressure to add value to what is seen by many as a commodity. Loyal customers value the entire experience and brand promise, and maintaining that, even in service recovery situations is key to reducing churn, and costs to serve.

MaaS is a pre-built telecoms model identifying the actionable topics that concern customers via any data source e.g. social media, CRM or surveys. Beyond conventional text analytics, it captures intents such as churn, loyalty and advocacy, and provides root causes of these so that you can focus on getting right the things that matter most to your customers and optimizing the cost to serve them.

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